Desk Social Commerce
Covers catalogues and storefronts
Examines shoppable catalogues, product tagging and social storefront experiences for Australian retailers.
Social Cart
A guide for Australian retailers selling through social platforms, covering shoppable catalogues, creator content, live shopping and service.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Social Cart covers social commerce for Australian retailers, from shoppable catalogues and product tagging to creator content and live shopping. It will examine platform selection, service workflows, measurement and the trust signals that help social storefronts convert.
Written for Australian retail marketing and social commerce teams.
- 01Shoppable Catalogues
- 02Product Tagging
- 03Live Shopping
- 04Creator Content
- 05Social Service
- 06Platform Selection
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Social Content
Tracks creator and live shopping
Focuses on social commerce content, creator partnerships, live shopping and promotional formats.
Desk Social Operations
Covers service and measurement
Looks at social customer service, conversion, trust, platform selection and programme reviews.
How we work
Written for the people who decide
Social commerce for Australian retailers: catalogues and live shopping. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.